1. Do no harm
2. Have confidence
3. Commit yourself heart and soul to your approach
4. Feed the hope of your coachee
5. Consider the coaching situation from your coachee’s perspective
6. Work on your coaching relationship
7. If you don’t “click” find a replacement coach
8. Look after yourself
9. Try to stay fresh and unbiased
10. Don’t worry too much about the specific things you are doing

References
~ de Haan 2008